CPA networks (or CPA affiliate networks) are likely to be services in which the advertiser pays off directly for the action conducted (order, sale) on your web site when passing through the furnished traffic channel.

According to marketers, this system is frequently perfectly suited for B2C (software downloads, payment for customers, online store purchases) and is not likely applicable to B2B firms.

How must CPA networks work?

The network user enters into an agreement along with a network of blogs, real estate sites and other online resources to place ad units.

The system is similar to participation in the advertising network in Yandex or Google Display System, but with one difference.

Mutual payments having partners are made directly intended for completed actions on a website.

How Cpa marketing networks work

Then the network owner alerts an agreement with an advertiser (usually on paper), specifying typically the terms of payment and clearly specifying the rate every lead.

Genuine disadvantage for advertisers super fast the fact that the owners regarding normal sites usually have to have a fairly large amount to enter the appliance.

Generally there may also be intermediary agents – CPA-network aggregators, which in fact join forces all owners-agents of CPA-networks and resell traffic at present according to the scheme:

– Traffic resale design and style

– Often the scheme is very simple, and all things seems to be fair.

– The network get better at buys traffic, catches audience and resells the will cause the seller of goods and expert services.

If there is some type of risk of being swindled by a CPA network, there is a kind of “arbitrage” – an aggregator connected with networks where one is certain to pay for leads and the other sorts of is rewarded after released leads.


Sales Funnel

– In short, the guide sales funnel consists of the below steps:

fast Potential customers.

instructions Unsolicited leads.

– Warm leads.

– Customers.


A comfy lead in marketing serves as a conventionally “confirmed” lead.

That is, someone who is really a person who confirms that he is actually a one who made the application.

But he is more or less not your client.

Typically, a warm head might be:

instructions An interested visitor.

– A can compete with (who punches in prices, products).

recommendations A person who inquires about the price or checks availability.

That is, even if the individual wants to buy a product when compared to you, they may ask questions.

If you can’t satisfy the customer (or something he doesn’t like in the product), you will decline the customer.

If the customer is not satisfied with your feedback as a supplier or feedback about the product you might be selling, you will lose the buyer.

This means that virtually any warm lead is just not a customer. affcountry.com/

Which is, the sales funnel is certainly inexorable.


We’re a lttle bit cold about traffic arbitrage, about CPA networks.

And buying traffic from “questionable” sources has always been embarrassing.

Although the temptation is generally high – for example , most of us just need readers for our website, and you can get them very for a limited budget through CPA.

But we still continue to be focussed on natural channels to attract visitors.

So what info are worth drawing?

Don’t let CPA strategies drive traffic to your site. An individual run the risk of losing characters in Yandex for unfaithful behavioral factors.

Do not create a landing page for just a separate domain and do not draw up a list in services and web directories. You run the risk of falling the position of your site.

It is worth searching for the most effective method of payment into the lead. Remember that you are looking for leads, but you cannot hurdle their quality.

Demand to be told in regards to the methods of attracting traffic.

Demand the CPA’s legal details, the name of the office manager and the conclusion of the motivation on your terms.

Still, we recommend that you can concentrate in your hands classic methods of attracting traffic: context on your accounts, SMM against your publishers, blog on your website and SEO under your own personal control.